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COST-CUTTING SERVICES:
Champion Management

"If I was down to my last dollar, I'd spend it on public relations."  Bill Gates

Are you reaching your customers, and potential customers, in the most cost-efficient manner?  Are you pouring marketing dollars into advertising that may not be delivering enough bang for your buck? 

The NGA understands the value of "earned media" -- essentially, favorable publicity generated by non-advertising efforts, most notably public relations -- so we've formed an alliance with Champion Management, an award-winning marketing, communications and PR agency that specializes in driving positive exposure for mid-sized companies in consumer, trade, and social media.

This package of PR services was designed exclusively for NGA members and tailored to the specific needs of glass companies.  The basic monthly package includes:

  • Two press releases written and distributed to targeted media outlets;
  • Telephone follow-up with select reporters/editors to encourage pickup and generate TV, radio, print and/or online interviews for key executive(s);
  • Two email blasts (or similar communications) written for distribution to customers and/or prospects; and,
  • Up to two hours of strategic media planning and consultation with Champion's CEO via telephone.

All of the above is available to NGA members for only $950 per month (retail value: $1,750).  In addition, should you require more or less support -- including in-person consultation -- Champion will customize a package of services specifically to meet your needs.  Those services will be discounted at least 25% for NGA members.

For more information, please contact Ladd Biro, President of Champion Management, at 972/930-9933 or lbiro@championmgt.com. Tell him you are an NGA member to secure the special rate.