FOR IMMEDIATE RELEASE
Contact: David Walker
866/342.5642, ext. 153
WASHINGTON, DC (February 19, 2009) – The National Glass Association (NGA) and ContactPoint today launched Rate My Shop, a new member benefit that provides Auto Glass and Flat Glass businesses with free tools to measure and increase customer sales. This innovative program offers NGA members the ability to evaluate their sales skills with industry averages and best practices.
An initial assessment of the industry suggests that Auto Glass and Flat Glass companies are converting less than 20 percent of customer calls into sales. Mr. Jason Wells, CEO of ContactPoint, said “Companies that learn and apply the best practices in telephone sales and service convert up to 60 percent of calls into a sale!”
Rate My Shop is designed to help each NGA member close more sales while offering better customer service. Wells said, “In today’s economy, every call counts, and the NGA is providing the industry with the valuable tools to raise the standard for its member.”
Mr. David Walker, Vice President of Association Services for the NGA, said, “We are thrilled to be working with a leader like ContactPoint to raise the standard of sales and service across our industry.”
Members may learn more about the benefits and register for the program at http://www.contactpointsolutions.com/nga. ContactPoint will conduct three mystery shopping calls. Members will receive a secure login to review their call scores, best practices and an industry-wide benchmark study. NGA members can compare and contrast their shop’s skills to regional and national averages.
In addition, the NGA has negotiated a discount for its members who participate in ContactPoint’s Mentor program that provides training, recorded calls and sales coaching. The program will focus on the key principles of converting a customer call into a sale. The program is customized to each individual shop with a guarantee to double sales close ratios.
To learn more about NGA’s newest benefit powered by ContactPoint, visithttp://www.contactpointsolutions.com/nga, or call 866-468-0900 ext. 642 (NGA).
Founded in 2001, ContactPoint developed a patented system to provide measurable results to in house or outsourced sales training. ContactPoint’s Mentor system provides training, call recording, call scoring, coaching and analytics designed to triple sales close ratios. Their innovative program and patented technology has been deployed globally across hundreds of locations in the glass, automotive service, hospitality, multifamily, medical and equipment rental industries. For more information on ContactPoint, visit www.contactpointsolutions.com.
Founded in 1948, the National Glass Association is the largest trade association representing the flat (architectural) and auto glass industries. Based outside Washington, DC, and representing over 3,000 member companies and locations, NGA offers certification, education and training, including MyGlassClass.com – a state-of-the-art online training resource. NGA publishes the industry’s leading trade magazines: Glass Magazine® and Window & Door®; and e-newsletters: e-glass weekly™ and WDweekly™. In addition, NGA serves the industry and general public with its Web sites: glass.org, GlassBuildAmerica.com, GlassMagazine.com, WindowandDoor.com, and MyAutoGlass.org. NGA also hosts the industry’s premier annual trade events: GlassBuild America®: The Glass, Window & Door Expo and the National Auto Glass Forum. For more information on NGA, visit www.glass.org.