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 Best Practices Highlight 2nd Annual Window & Door Dealers Forum

ATLANTA (September 13, 2011) – Attendees of the 2nd Annual Window & Door Dealers Forum, held here Tuesday in conjunction with the 2011 GlassBuild America Expo, were treated to a robust assortment of best practices tailor-made for today’s independent dealers.

Among the highlights of the full-day event was a kickoff presentation by D.S. Berenson of Berenson LLP, who highlighted critical legal challenges facing dealers in many jurisdictions concerning their sales and marketing practices.  “You don’t need us to sanitize your marketing and advertising,” Berenson deadpanned. “You can always wait for a jury to do it.”

Gene Marks, a noted authority on small business practices, struck a chord with the nearly 100 attendees during his presentation on The Economy and Small Business: How Today’s Current Events Impact Tomorrow’s Profits.  “Smart business people are making decisions now based on today’s events that will help them shape their companies’ future direction,” Marks noted. 

The 2nd Annual Forum has been established as a highlight of the annual GlassBuild America Expo.  “There is no sophomore slump here,” said Jim Lett, president of A.B.E. Doors & Windows.  “The energy, the best practices discussions and the peer-to-peer networking once again exceeded expectations.”

The Forum is presented by the Window & Door Dealers Alliance, the leading voice for independent window and door dealers across North America.  The event was co-chaired by Jana Goodrich, president of Seaway Windows, and Ken Mariotti, president of Woodland Windows & Doors.

“We are very pleased by the content and the take-aways from this year’s event,” said Matt Rumbaugh, senior manager of education and training for the WDDA.  “The Forum has already become a cornerstone of the WDDA, and we’ve already started tossing around some pretty exciting ideas for next year’s event.”

About the Window & Door Dealers Alliance
The WDDA represents the interests of retail, wholesale and installing dealers of new and replacement residential windows, doors, skylights and related building products. The association advocates for legislative and regulatory policies that affect the industry, develops industry-leading training and educational resources and provide meetings, trade shows, seminars and publications to advance the professionalism of industry participants.  For more information, visit

About GlassBuild America: The Glass, Window & Door Expo™ 
GlassBuild America is organized by the National Glass Association, in partnership with the Glass Association of North America, American Architectural Manufacturers Association, Insulating Glass Manufacturers Alliance and the Bath Enclosure Manufacturers Association. GlassBuild America is a member of the Global Fair Alliance. For more information about the Global Fair Alliance, visit