Company Overview
Clear Choice of Jax is located in Jacksonville, FL, and has been in business for seven years. The company specializes in shower enclosures, mirrors, wine rooms, shelves, table tops and office partitions.
Leadership: Luiz Guilherme Bettega Xavier da Silva, president
Location: (headquarters) 11215 St Johns Industrial Pkwy N , Jacksonville , Florida - serving Northeast Florida, Central Florida and South Georgia
Years in business: 7
Company motto: Where Glass Meets Innovation
Q&A with Luiz Silva
What products and services does your company offer?
We offer shower enclosures, mirrors, wine rooms, interior partitions, shelves , table tops and office partitions.
What are your company's keys to success?
- Commitment to Excellence: From day one, we made it a priority to deliver the highest quality in every detail—whether it’s the glass, the hardware, or the installation. That mindset has shaped the culture of our company.
- Innovation in Every Step: I believe innovation is not optional—it’s necessary. From creating our own hardware designs to developing a proprietary installer certification program, we’ve always looked for ways to improve and lead the industry.
- People First: Success is impossible without a great team. We invest in our installers through education, training, and a clear career path. When they grow, the company grows.
- Strategic Growth: We didn’t expand just to grow—we expanded with purpose. By focusing on high-end markets like Ponte Vedra and now Orlando, we positioned ourselves in areas where quality is valued and rewarded.
What’s something your company does that sets you apart from others, or that has been helpful to the way you do business or your bottom line?
What sets us apart is our in-house installer certification program, our standardized installation process, and our continuous innovation in hardware and design. We’ve developed proprietary systems that improve precision, safety, and aesthetics. These innovations have significantly boosted our efficiency, customer satisfaction, and bottom line.
Why did you join NGA?
We joined NGA to receive the latest industry news, to access free member training and resources, and to participate in technical committees and task groups.
What is a big glass project or accomplishment for your company?
One of our biggest accomplishments was working with the top builders in Ponte Vedra, such as PV Custom Homes, one of the wealthiest regions in Florida. We install custom glass solutions in multimillion-dollar oceanfront homes, which was a major milestone for our company.
Clear Choice of Jax Project Gallery
If your company would like to be featured in a future NGA Member Spotlight, contact Wayne Nelson.