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The Virus

It is time to talk about the Coronavirus and what could be next for all of us. This obviously is very frightening situation on many levels and one that many of us in North America have not felt yet but probably will…soon. 

By Max Perilstein | February 24, 2020

Christopher Glass & Aluminum Inc. Trains Employees in CPR

In 2019, Christopher Glass & Aluminum Inc., a contract glazing company based near Chicago, partnered with the City of Elmhurst Fire Department and Elmhurst Hospital to provide CPR training for 60 of the company’s employees. The training staff offered a Hands-Only CPR and Stop the Bleed: Bleeding Control for the Injured training over the course of three sessions, held at the company’s corporate headquarters in Elmhurst, Illinois. 

February 20, 2020

Trust, Market Optimism and Growing Framing Diversity

I’ve played window historian on this blog in the past, tracking specifically the way that vinyl has ascended over the decades from a mistrusted bargain material to the undisputed market leader. Why the shift? There have been material improvements, of course. Standards and certifications helped, too. But above all, the general public came to trust vinyl. And consumers have since reaped the benefits that high-performance vinyl framing can provide. 

American Factory

Several months ago, the documentary “American Factory” was released. I immediately watched this documentary and when it was over, I said to myself, there is no way I will ever blog about this.

By Max Perilstein | February 17, 2020

Hope After the Storm

With hurricanes predicted to worsen in the coming years, according to a study by Yale University, the resiliency conversation is more important to the building products industry than ever. Certainly, smart building practices and materials are paramount to the conversation, but even the strongest of buildings can fail under enough force. After the storm rolls out, it leaves in its wake a trail of damage, from which homeowners and communities must rebuild.

Looking at 2040

Lots of think pieces out there asking where the world will be and what it will look like in 2040, so I decided to do the same thing briefly with our industry in mind. I think we are headed into an incredible run because glass is about to grow dramatically on the interior of a building, while still being a dominant product on the exterior. Take a look.

By Max Perilstein | February 10, 2020

How Much Metal is Too Much When It Comes to Shower Enclosures?

In the shower door business, we are constantly pushing the limits of what can be accomplished using less hardware, channel, and fasteners. Of course, we have to draw the line at what is safe. Read on for product examples that are pushing the envelope of materials, structure and style.

By Chris Phillips | February 10, 2020

Five Steps to a Comprehensive Social Media Strategy

Being social with consumers online helps potential customers see your company as one that is run by caring, accessible people, and that inspires trust that can lead to sales. Social media marketing is a must to compete online today. But, window and door companies without a comprehensive strategy may find they aren't getting the ROI they desire from these channels. Read on for five steps to a social media strategy that will help engage your audience and drive increased conversion rates. 

The Consensus Forecast Says...

We begin this week with another economic focus, with the release of the American Institute of Architects Consensus Forecast. AIA’s consensus for 2020 is showing the nonresidential world slightly up for the year.

By Max Perilstein | February 03, 2020